Frequently Asked Questions

Answers, simply explained

Find clear, thoughtful answers to common questions about our approach and services.

What is schools marketing?

Schools marketing is the way your school communicates its story, values, and strengths to current and prospective families. At Whisper, we see schools marketing as more than just advertising - it’s about clear messaging, thoughtful positioning, and building trust over time.

Why is Whisper's approach different?

Many agencies focus on flashy campaigns or heavy ad spend. Whisper takes a different approach: calm, strategic, and long-term. We specialise in brand positioning for schools — helping you define who you are and why families should choose you - before any campaigns begin. It’s about clarity, not clutter.

Do you only work with independent schools?

We mainly partner with independent and private schools in the UK and Europe, but our approach works for any school that values clarity and consistency in its marketing.

Can you help us with admissions marketing?

Absolutely. Admissions is often where clear, consistent messaging matters most. We help you shape communications so parents understand what makes your school distinctive and feel confident when choosing you.

Do we need a big budget to work with you?

No. Whisper was built to support schools without inflated fees or unnecessary extras. We offer focused packages - from brand audits to full messaging frameworks — so you can choose the support you need.

What does a brand positioning project involve?

We begin by listening: to leaders, staff, parents, and the community. We then map how your school is currently perceived, define what makes you different, and create messaging that brings your story to life. This becomes the foundation for all your schools marketing.

Do you offer ongoing support?

Yes. Many schools continue working with us after their initial project. We provide regular brand audits, messaging updates, and advisory support so your communications stay clear, consistent, and effective.

How do we start working together?

Simply make an enquiry. Share a little about your school, and we’ll respond with clear next steps on how Whisper can support you.

Answers, simply explained

Services

About

Resources

Connect